What is field sales automation software?

Field sales automation software digitizes and streamlines field force operations including attendance tracking, route planning, order capture, visit monitoring and real-time reporting. Appilary's platform enables FMCG brands to manage field teams via GPS tracking, geo-fencing and automated dashboards.

Which brands use Appilary's field sales platform?

Appilary's field sales automation platform is trusted by 100+ leading brands including ITC, Airtel, Emami, Britannia, Nestle, Godrej, Samsung, Pidilite, Mahindra and many others across FMCG, telecom and consumer goods sectors.

What is BTL activation tracking?

BTL (Below-The-Line) activation tracking monitors on-ground promotional campaigns including MT/GT activations, RWA events, school contact programs and sampling activities. Appilary's BTL module uses geo-fenced data capture, OTP-based authentication and photo proof to ensure zero pilferage and accurate campaign ROI measurement.

Does Appilary's app work offline?

Yes. Radar by Appilary supports full offline functionality, allowing field teams to capture data, take orders and log visits without an internet connection. Data syncs automatically when connectivity is restored.

Field Sales Automation Software | AI-Powered Retail Execution

Name: Radar by Appilary
Rating: 4.8 (1000 reviews)

Field Sales Automation Software

Field Sales Automation Software for FMCG & Enterprise Brands

Every field transaction is geo-tagged and mapped on Google Maps, giving you full market coverage visibility in real time.

Our field force management software helps organizations track attendance, plan beats and routes, monitor outlet visits, manage inventory and capture orders from retailers — with delivery via WD. With powerful web and mobile dashboards, automated Excel/PDF/PPT reports, full offline functionality and seamless mobile access, Appilary ensures higher productivity, accountability and measurable field sales growth for FMCG brands, telecom companies and enterprise sales teams.

BTL Activation Tracking & Management

BTL Activation Tracking Software — Monitor On-Ground Campaigns in Real Time

Monitor every BTL activation — from promoters to events — with live field reporting. Ensure accountability, execution quality and measurable campaign ROI.

Track and manage on-ground activations with real-time monitoring of promoters, events and audience engagement. Capture geo-fenced activity data with tamper-proof photo evidence. Measure campaign reach, execution quality and ROI through centralized dashboards that deliver full transparency and accountability across BTL marketing operations. OTP-based sales and sampling verification ensures zero fake entries.

Retail Branding & POSM Tracking

Retail Branding Software — In-Store Execution & POSM Compliance Tracking

Maintain consistent brand presence across retail outlets with structured in-store branding, visual verification of POSM deployment and periodic compliance monitoring. All transactions are geo-tagged — view your complete branding coverage on Google Maps.

Generate outlet-wise compliance scores and actionable merchandising reports to improve brand visibility, strengthen recall and drive better in-store performance across GT and MT channels. Ensure flawless in-store execution with real-time retail branding audits — capture shelf presence, POSM placement and brand compliance at scale.

AI-Based Trade Merchandising

AI-Based Trade Merchandising — Planogram Compliance & Shelf Analytics

Leverage AI image recognition to analyze shelf photos and measure merchandising quality at scale. Automatically identify execution gaps, improve planogram adherence and maximize in-store conversion rates.

Identify execution gaps, optimize share of shelf and improve on-ground effectiveness using intelligent trade marketing dashboards that directly impact retail sales. Real-time inventory status of branding materials enables just-in-time production, reducing wastage and improving campaign efficiency.

Van Campaign Monitoring & Tracking

Van Campaign Management Software — GPS Tracking & Route Validation

Track mobile van campaigns with GPS and real-time field reporting. Validate routes, capture brand exposure and analyze reach across targeted locations and geographies.

Monitor mobile van campaigns with GPS-based tracking and real-time route validation. Capture live execution data to ensure planned coverage, brand exposure and campaign performance across rural and urban markets.

OOH Monitoring & Outdoor Advertising Audit

OOH Monitoring Software — Geo-Tagged Billboard & Hoarding Compliance Tracking

Track every outdoor advertising asset with AI-powered image recognition and geo-verification. Ensure brand visibility, detect violations and measure OOH campaign impact in real time.

Monitor outdoor media assets — hoardings, billboards and transit media — with real-time visibility and AI-powered image validation. Gain actionable insights through automated compliance checks, visibility analysis and performance reports that help brands optimize OOH investments and eliminate execution gaps.

Door-to-Door Campaign Management

Door-to-Door Campaign Tracking Software — Household Visit Verification & Coverage Reports

Execute and monitor door-to-door campaigns with precision. Track every household visit, verify agent locations and measure engagement at the neighborhood level. Generate detailed coverage reports and conversion analytics to optimize campaign reach and effectiveness across targeted areas.

Manage field teams conducting D2D activities with real-time GPS tracking and geo-tagged photo verification. Capture household data, sample distribution records and engagement metrics for complete campaign accountability.

Wall Painting Campaign Monitoring

Wall Painting Campaign Management — Site Selection, Execution & Compliance Tracking

Manage wall painting campaigns from site selection to execution monitoring. Ensure brand visibility in high-traffic areas with quality compliance checks and geo-tagged documentation.

Oversee wall painting operations with geo-tagged site documentation and quality verification. Track painting progress with before-and-after photos, enforce brand guideline compliance and monitor long-term visibility. Generate site-wise performance reports and maintenance alerts to maximize ROI across multiple wall painting locations.

Digital KYC — Paperless Customer Verification

Digital KYC Solution — AI-Powered Customer Onboarding & Identity Verification

Digitize customer onboarding with secure, compliant KYC workflows. Reduce turnaround time, eliminate paperwork and prevent fake/dummy registrations with AI-driven identity verification.

Enable fast and secure customer onboarding with fully digital KYC workflows. Capture verified identity data with geo-tagging, AI face validation and automated document checks — ensuring compliance, speed and accuracy at field level.