What is OOH monitoring?

OOH monitoring is the process of tracking and verifying outdoor advertising campaigns including billboards, hoardings, transit media, and other outdoor marketing assets using technology like GPS tracking, geo-verification, and image recognition to ensure campaign compliance and performance.

How does geo-verification work for outdoor advertising?

Geo-verification uses GPS technology to validate billboard installations by capturing location coordinates, timestamps, and geo-tagged photos. Field agents must be physically present at the site to check-in, ensuring authentic verification and preventing fake or remote submissions.

What reports can be generated for OOH campaigns?

The OOH monitoring platform automatically generates comprehensive reports in Excel, PowerPoint, and PDF formats including geo-tagged photos, installation status, compliance checks, site locations, timestamps, field notes, visit logs, and campaign performance metrics.

How can I track billboard installation teams in real-time?

Real-time tracking uses GPS technology to monitor field agents on a live map showing their current location, movement history, site visits, time spent at each location, and route completion status through an interactive dashboard.

What is trial and display compliance monitoring?

Trial and display compliance monitoring ensures billboards remain active, visible, and compliant throughout the campaign period by requiring regular photo verification, location checks, and visibility assessments during both trial periods and active display phases.

How does OOH monitoring improve ROI?

OOH monitoring improves ROI by ensuring accurate campaign execution, preventing fraudulent claims, tracking budget utilization, verifying installation quality, monitoring compliance, providing data-driven insights for future campaigns, and maximizing visibility through proper placement verification.

At Appilary, we simplify OOH monitoring with real-time tracking, geo-verified reporting, and complete on-ground execution visibility

Real-Time On-Ground Visibility

Monitor every hoarding, branding, and outdoor activity in real time through geo-tagged photos, timestamps, and location-based proof.

Execution & Compliance Assurance

Ensure correct placement, branding accuracy, and timely execution with structured field reporting and instant verification.

Key Features of Intelligent
OOH Monitoring Platform

Verified Installation

Validate every billboard and hoarding installation with geo-tagged photos and time stamps to ensure accurate on-ground execution.

Real-Time Agent Tracking

Track installation teams live on the map and monitor movement history, visit completion, and productivity with GPS accuracy.

Trial & Display Compliance

Ensure billboards are active, visible, and compliant during trial and campaign periods with photographic and location-based proof.

GPS-Based Proof of Work

Every visit, inspection, and installation is backed by GPS coordinates, timestamps, and location trails for full audit transparency.

Monitoring Reports

Generate daily and monthly OOH monitoring reports with photos, GPS data, visit logs, and site status in Excel, PPT, and PDF formats.

Live Dashboard Visibility

Monitor campaign progress, installations, agent activity, and compliance metrics through a real-time, interactive dashboard.

OOH Spend Utilization

Ensure every rupee of your budget is utilized effectively by tracking planned versus executed inventory with complete transparency.

Smart Insights & Forecasting

Leverage campaign data, location performance, and compliance trends to forecast outcomes and plan future OOH campaigns confidently.

Geo Locator Tracking

Track billboard installation teams in real time with GPS accuracy.

✓ Real-Time Location Tracking – Know exactly where your field agents are and which sites they are visiting at any moment.
✓ Geo-Tagged Site Verification – Capture location-based check-ins with time-stamped photos to validate billboard installations.
✓ Complete Movement History – View route paths, visit duration, and site coverage to ensure planned execution and accountability.

Visual Reports with Insights

Convert on-ground OOH activity into structured, image reports.

✓ Photo & Location-Based Reporting – Every report includes geo-tagged images, site locations, timestamps, and field notes.
✓ Automated Excel, PPT & PDF Reports – Generate professional reports instantly for brands, agencies, and stakeholders.
✓ Dashboard-Level Campaign Visibility – Track completion status, compliance, and performance metrics through interactive dashboards.

App Development

Web App Development

Smart OOH Monitoring. Real Results.