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How AI Is Changing Trade Merchandising for FMCG Brands AI Trade Merchandising
Oct 13, 2026 · 10 min read

How AI Is Changing Trade Merchandising for FMCG Brands

In the FMCG industry, getting a product into a retail store is only half the job. The real challenge is ensuring that the product is available, correctly displayed, visible to shoppers, and supported by effective promotional activities.